Strategic planning of the business organization of Zara Essay

Strategic planning of the business brass section of Zara - Essay ExampleThis study looks into the opulence brand Zara that aims at delivering the latest fashion to the consumers in an affordable cheap price. Other than the business goals, the government aims at contributing towards the development of the overall society. The organization has a strong vision of maintaining corporate loving responsibility for the uplift of the society. The commitment towards the environment has a strong impact both on the guest satisfaction. The organization dedicates to conserve energy by the maintenance of eco friendly shops and producing fewer wastes in the process of production. As the organization has to deal with products from the animal origin, the organization takes in to consideration that the raw materials does non come from the have of the animals and they only originate from animals which are raised in the food farms. In matters of corporate objective, Zara fashion aims at being the global leader in the fashion industry, among the stiff rising competition. Zara fashion tripled its size in the midst of the period of 1996 and 2000 and the overall profitability of the organization increased at a mammoth rate in between 2001 and 2007. The production process of the organization takes place at a fast pace and the organization launches almost 11,000 items each year. In the year 2010, the organization had accounted sales figure of 8,088 million dollars which speaks volume slightly the victor. At present the organization has its presence in almost 77countries of the world and is efficiently catering to the require of the fashion conscious people round the world. The company adheres to organizational policies and various strategies which have contributed to the overall triumph of Zara (Gallaugher, 2008). 3.1 Environmental Analysis In order to study the success factor and the strategies of Zara fashion, the study of the environmental analytic thinking is undertaken to critically highlight the environmental conditions under which the organization operates and to identify the favorable factors and the obstacles which the organizations encounters in carrying out the daylight to day operations (Lynch, 2009). As the organization is based in Spain and operates largely in the European Union, so the PESTLE analysis is carried out with respect to Spain with a focus on the European Union. Political factors in Spain The Spanish government maintains the flexible policies for the overall operation of the fashion industry. As the most of the fashion houses thrives on the export of their product, the government maintains policies so that the export of the fashion goods can take place without posing a good deal hindrance to the fashion makers. Because of the leniency of the trade policies maintained by the Spanish government , the fashion makers Zara did not faced any difficult or restriction form the government in carrying out their day to day operations. The political stability within the country also has an influential role in the success of the organization dealing with the fashion products. The market of Zara was further influenced by the liberalization of the world