Marketing strategy and planning coursework Essay

Marketing strategy and planning coursework - turn out ExampleBarclaycard has been a success story of a creative media campaign saustained by a establishment of persistent vaslue foundation. Branding is a strategical approach adopted by organizations to create favorable perceptions around products among consumers. Barclaycard too adopted such an approach with a series of products including its debit card and the credit card. stock-still its subsequent success with the credit card came with the innovative brand cling to creating efforts of t of brand value management. Some hitherto unheard of concepts were adopted by its management in order to innovate, reorient, strategically order and redefine its then existing strategic branding techniques. An articulate strategy of brand value creation along with a customer loyalty management approach was adopted in response to competitors holy terror to its core business. It was around this time that the management of the company realized the relative significance of a strategic shift in its brand management and value creation approaches. Coupled with a mammoth advertizing campaign, the company sought convincingly to introduce innovation, value for money and an individual value parmeter as the impertinent dynamic concepts in a customer-oriented promotion campaign.